Devon Carers needed a new logo for their new initiative, Carer Friendly Communities. I have been working with Devon Carers for 10 years, so I’m very familiar with their existing branding and their voice. The idea is to get local businesses, organisations and companies to sign up, get information and training on how they can be aware and support carers, and the carers themselves can use these businesses etc. and get support, help and awareness. You can read more about the scheme here.
They asked me to design a new logo for the scheme – that stands out and is recognisable, but used the existing Devon Carers logo and branding. It needed to be used as a badge/sticker as well as a logo for other uses, so I designed it in a circle, using the colours and fonts from the branding palette.
You can see this project in my portfolio here.